where users in the UK can play for cash prizes. The game, Bingo Friendzy, looks like something your kids would play on Nintendo DS. But beyond the brightly colored cartoon characters lies a potentially groundbreaking moment in the world of online gambling.
“Gambling is very popular and well regulated in the U.K. … for millions of bingo users it’s already a social experience [so] it makes sense [for us] to offer that as well,” said Julien Codorniou, Facebook’s head of gaming for Europe, Middle East and Africa.