first thought was a sixth grader did the graphics.
The primary logo — that far-left, blacked-out shield with "NETS" and a B-emblazoned basketball in the crest, zealously called "the new badge of Brooklyn" by a very optimistic Nets CEO Brett Yormark — was designed by part-owner and hip-hop legend Jay-Z......
WOW.
From his NY Post column, Phil Mushnick on the new BK Nets rebranding.
"As long as the Nets are allowing Jay-Z to call their marketing shots—what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home—why not have him apply the full Jay-Z treatment? Why the Brooklyn Nets when they can be the New York N------s? The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!"
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